Calm, precise and straight-talking. Meridian sells nothing in particular on purpose — a shop, a clinic, a studio or a firm could wear this kit tomorrow, because every piece in it is a piece every business uses.
Click any colour to copy its hex code. Five colours, chosen to sit comfortably on a quote, a uniform, a website or a van — in any trade.
Headings: a strong, confident sans (system sans, bold, lightly spaced for the wordmark). Body: the same family in regular weight, so nothing ever needs a special font to look right.
Clear work, honestly done — in type that stays readable on a shop sign, a phone screen, an invoice and a uniform at the same time. One family, no licences, no surprises at the printer.
MERIDIAN — Quote № 1042 · Clear work, honestly done.
MERIDIAN · OPEN · Walk-ins welcome
Meridian mark, left chest — one colour, any garment
“We say what we'll do, do it, and say what it cost.” — the voice every Meridian post, email and quote is written in.
This page is the showroom. A delivered GraceGen brand kit also includes: print-ready vector logo files (SVG / PDF / PNG) in every lockup, a one-page usage guide (spacing, minimum size, what not to do), the social templates above as editable files, business card print files, and the palette as a ready file for your website and printer. 🔒 Those production files are part of the full version — this demo shows the identity itself, the same identity whether the business sells cakes, check-ups or carburettors.